Nick Baird

Nick, the SEO guru, specializes in catapulting businesses to the forefront of search engine rankings. With a keen eye for cutting-edge tactics, he’s dedicated to maximizing client revenues. Elevate your online presence with Nick’s tailored strategies for unparalleled success

Mobile Friendly Optimization

Web designers create designs on desktops, but what looks good there often doesn’t look good on a phone. 

Since most people have a smartphone, it’s important to optimize for mobile use as well as desktop.

What is Mobile SEO?

Mobile SEO deals explicitly with how content is searched and viewed on phones. 

Google uses mobile-first indexing, meaning it prioritizes the mobile version of a website’s content over its desktop counterpart. 

How Do You Create a Mobile-Friendly Site?

Google recommends one of the following three approaches. An experienced web designer will know how to implement any of the three.

  1. Responsive Design

Websites which change based on the size of a user’s screen. Google recommends responsive web design because it’s the easiest to implement and maintain: the same HTML code is served for the same URL, regardless of the user’s device.

  1. Dynamic Serving

This approach uses the same URL regardless of device but serves different HTML depending on which device a user visits with. The downside is that it’s more difficult to implement and maintain; it sometimes shows people the wrong version of a page.

  1. Separate URLs

Separate URLs serve different HTML versions to each device and host them on separate URLs. Similar to dynamic serving, this approach also utilizes “user-agent” and “Vary” HTTP headers to redirect users to the appropriate version of the site. 

While offering distinct content optimized for specific devices, managing separate URLs requires diligent handling of redirects and ensuring consistent content across different site versions. The main issue with this option is that if the separate URLs are not set up correctly, it may require a lot of time to fix technical SEO issues.

How to Optimize Content for Mobile

Mobile-friendly websites are not just about the URL. It is also about the content on the page. There are four key factors to making mobile-friendly content:

  1. Short paragraphs – Short paragraphs that focus on a single idea improve readability on smaller screens. It also makes it easier for readers to skim the text.
  1. Brief introductions – Shorter introductions make it easier to grab users’ attention quickly. This can be improved by breaking longer sentences into shorter ones.
  1. Use of whitespace – A cluttered page never looks appealing to read. To avoid this from happening, utilize ample white space between elements to enhance readability and comprehension, making content more visually appealing.
  1. Avoiding pop-up ads – Nothing is more annoying than trying to look at a page when a pop-up ad quickly appears and covers the text you are trying to read.  It is not just a preference either. Google also penalizes these “intrusive interstitial pop-ups,” which cover a page’s main content after it loads. Any ads being used should be used less disruptively. 

Tools for Mobile SEO

If you are curious about whether your website is already optimized for mobile viewing or not, you can check this by visiting the Google Search Console (GSC)

After logging into your account, visit the “Mobile Usability” tab located in the sidebar. This should offer an array of information insights and what areas need improvement to make the page more mobile-friendly. 

For further information, Google also offers a “Mobile-Friendly Test” tool. This will allow you to gather data on specific pages by simply copying and pasting a URL. 

Another tool is “PageSpeed Insights.” Among other things, it measures load times. You’ve have about 3 seconds before somebody decides they’ve waited too long and bounce. 

Other Ways To Improve Mobile SEO

If you are still looking for some ways to improve your web pages’ mobile SEO, there still are a few more areas to look at. Some ideas include:

  • Utilizing Structured Data – Use schema markup to improve how your site appears in search results. This makes it easier for Google to understand it, as well as helps your site stand out and attract more clicks.
  • Optimizing for Voice Search – More than half of consumers frequently use voice-enabled devices. This makes it important to focus on using natural, conversational phrases in your content to better match voice search queries. 
  • Crafting Concise Metadata – Keep your titles and descriptions short and to the point. It is best to keep title tags within 50-60 characters and meta descriptions under 120 characters for optimal display on mobile SERPs.
  • Tracking Mobile Rankings – Keep an eye on how your site ranks for keywords on mobile devices. This will help you determine your SEO’s effectiveness and identify areas for improvement.
  • Analyzing Competitors – You can learn a lot from what your competitors are doing. Studying what your competitors are doing with their mobile SEO can help you discover new keyword opportunities and trends.
  • Comparing Desktop vs. Mobile Performance – Use Google Analytics to compare how your site performs on desktop and mobile. This helps you identify areas where your mobile site can be optimized for better performance.


Ensuring your website is mobile-friendly is more important than ever. Luckily, there are many free tools out there to help you along with the process. 

If you’d like help implementing these fixes to your website, contact me today for a complimentary audit.

Discover the secrets to skyrocket your business’s visibility and dominate search engine rankings in 2024.

Nick Baird

Nick, the SEO guru, specializes in catapulting businesses to the forefront of search engine rankings. With a keen eye for cutting-edge tactics, he’s dedicated to maximizing client revenues. Elevate your online presence with Nick’s tailored strategies for unparalleled success