Nick Baird

Nick, the SEO guru, specializes in catapulting businesses to the forefront of search engine rankings. With a keen eye for cutting-edge tactics, he’s dedicated to maximizing client revenues. Elevate your online presence with Nick’s tailored strategies for unparalleled success

Name Address Phone (NAP) Citations

With the power of local SEO, virtual-only businesses are eager to rank in local regions, even when they don’t have a physical presence. 

Since Google My Business pages are intended for local establishments – businesses that serve customers in a defined geographic radius – how does their algorithm verify your location?

In short, Google looks for mentions of your business on external websites that match your GMB information. There are hundreds of places to list your business: Yellowpages.com, Facebook, and the Better Business Bureau, to name a few. 

These websites ask for lots of information, but the most important thing Google looks for is exact matches in name, address, and phone (NAP) information. The more consistently your business appears across the internet, the better. 

There are three ways to become listed in business directories:

  • Organically (free) – data scrapers will automatically place you in directories as your website ages, but the information imported is often inaccurate.
  • Manually (free+paid) – Google “SEO Nap Directory List” and you’ll find lists of business directories. Most are free, some are paid, and you can list your business in many directories in just an afternoon.
  • Automatically (paid) – Services, such as what Yext, Data Axle, and Foursquare offer, will list your business across the internet for a fee.

If you’d like to DIY, contact me for a list of directories relevant to your industry. I also provide NAP citation listing services if you’d like to save time.

Discover the secrets to skyrocket your business’s visibility and dominate search engine rankings in 2024.

Nick Baird

Nick, the SEO guru, specializes in catapulting businesses to the forefront of search engine rankings. With a keen eye for cutting-edge tactics, he’s dedicated to maximizing client revenues. Elevate your online presence with Nick’s tailored strategies for unparalleled success