Author name: Nick Baird


Mobile Friendly Optimization

Web designers create designs on desktops, but what looks good there often doesn’t look good on a phone.  Since most people have a smartphone, it’s important to optimize for mobile use as well as desktop.


How SEO Changed in 2023

There’s a heated debate among SEOs. Most of the conversation is about using ChatGPT effectively, but most miss the point: Google search is changing. Websites that rely on national traffic are sailing into a storm.


Keyword Research

Keyword research can seem mystifying to those who aren’t SEOs. I’m sometimes asked to look into my “magic 8-ball” for suggestions. The process takes time to get good at, but a high-level understanding is easy to grasp.