Nick Baird

Nick, the SEO guru, specializes in catapulting businesses to the forefront of search engine rankings. With a keen eye for cutting-edge tactics, he’s dedicated to maximizing client revenues. Elevate your online presence with Nick’s tailored strategies for unparalleled success

The Power of Blogging for SEO

Nick Stone SEO Web Design Case Study

Why does every lawyer, plumber, tattoo artist, and financial advisor have a blog? For that matter, why do I have one?

Because we want traffic from Google.

In an ideal world, people write blogs that bring people back to your website, over and over again, by building relationships with readers. Getting discovered on Google isn’t a factor because they already know about us.

Before I was an SEO, I thought this was the only way it worked. 

Sure, I keep up with some webcomics. In addition to XKCD, The Oatmeal is another favorite of mine. But who is going to come to my blog week after week? My grandma? Maybe? 

How Blogging for SEO Works

A professional SEO brings traffic to websites by:

  1. Researching questions people have and the specific keyword phrases they Google. There’s a bunch of research tools for that. I use Ahrefs.
  2. Write an article that answers those question(s) in depth using the same language as the searcher. 
  1. Let the Google algorithm do its work; may the best content win.

Related: My Favorite XYZ Free and Paid Keyword Research Tools

Only after an article is earning traffic do we make an effort to encourage people to return.

Speaking of, Sebastian González of Indigo Tattoo Studio is my newest client. I write a monthly article detailing our progress building his Google search presence. 

Want to follow our progress? Check our case study page at the beginning of the month or subscribe for email updates.

Success Story: Nick Stone SEO Web Design

Last year, I helped rewrite a single article for a client’s website. We updated in July and by September, we got results. Ranking first for over 1000 monthly Google searches and capturing more traffic to that article alone than the rest of the website.

The Data

Reading the Data

Interpreting the Data

As an SEO, here’s why I was so excited about the results:

  • We were ranking for 34 keywords
  • In the first position for three
  • On the first page for an additional three
  • And most importantly, earning ~350 visits per month

The Unique Value of Google Search Traffic

Only 350 visits per month may not seem like much, but that’s actually a big win for a single article. For reference, according to Olivia Luper of Lexicon Advisor Marketing, her local SEO clients receive about 300 visits per month, in total

Compared to social media, where just about anyone sees your posts, a hit from a Google search is targeted.

 With Nick Stone’s article, we can infer that visitors were either in the SEO industry or business owners trying to DIY their Google Search Marketing. The former are potential contractors or referral partners, while the latter are potential clients. I’ll take that over 10,000 social media views any day!

Strategic Blog Rewrites

My bread and butter are 6-12 month content plans that pull your target customers into your orbit predictably, sustainably, and lucratively. I love doing the research, and the writing is fun too.

But my favorite work is going after low-hanging fruit. SEO is a long game, but some of our work gets you results quickly. Nick Stone’s article saw a traffic pop in under a month with this method.

If your website is a year or more old, and has some contentI encourage you to DIY using this exact strategy. 

  1. Use Ahrefs to see what you’re already ranking for. I’m looking for pages or articles that are near the first page, but not ranking well enough to earn traffic.
  2. Identify opportunities; Nick Stone’s SEO Coding article  was on the second page for valuable keywords.
  3. Re-do the keyword research.
  4. Rewrite the headline (if necessary) and opening paragraph with new keywords in mind.
  5. Change 50% of the current content and/or add 30% new.
  6. Add new media, such as graphics, tables, or videos.
  7. Verify that all on-page optimization rules are being followed.
  8. Improve internal link structure.
  9. Reupload with a new publish date.

That’s it! Happy blogging. 

Conclusion

SEO comes down to content and backlinks. I hope this article has given you some insight into how the content side of earning Google traffic works. 

For a complimentary website audit, contact me! 

To follow along as I build Indigot Tattoo Studio’s web presence in public, check our case study page at the beginning of the month or subscribe for email updates.

Discover the secrets to skyrocket your business’s visibility and dominate search engine rankings in 2024.

Nick Baird

Nick, the SEO guru, specializes in catapulting businesses to the forefront of search engine rankings. With a keen eye for cutting-edge tactics, he’s dedicated to maximizing client revenues. Elevate your online presence with Nick’s tailored strategies for unparalleled success